We’re looking for a Partner Marketing Manager to join our fast-growing team and focus on our most strategic partnerships. This role is part of the marketing team. Your mission is to support Anblicks to market our services and solutions with key technology partners to win more customers, grow revenue, and drive the adoption of cloud data analytics.
Role and Responsibilities:
- Experience in marketing and partner management with a focus on building strategic alliances with data and cloud partners
- Build and retain positive relationships with partners to understand their business requirements, strategic vision and to maintain partner relationships
- Build integrated marketing plans for each strategic partner. Orchestrate joint marketing campaigns and programs (events, webinars, etc.) that drive awareness and amplify our messaging
- Develop co-marketing strategies for Anblicks’ strategic Cloud and Data Warehouse technology partners
- Develop and coordinate engaging content for demand gen campaigns associated with webinars, events, websites, and emails with Anblicks’ Marketing and Innovation team
- Communicate partner campaign strategy, plans, and performance to key stakeholders (marketing, sales, innovation) and executive leadership
- Work with the marketing and innovation team to implement partner campaign tracking and dashboards that measure campaign performance (qualified leads). Analyze and report on the impact of partner campaigns across each segment and optimize over time
Desired Skills:
- BS/BA degree
- Minimum 5 years of relevant business development, marketing, or alliance experience
- Familiar with the Dallas, TX local market for Software marketing
- Excellent communication skills – both written and verbal – and can effectively communicate across all levels internally and externally
- Knowledge of marketing tools such as HubSpot
- Excellent communication skills – both written and verbal – and can effectively communicate across all levels internally and externally
- Proven success in managing marketing programs and alliances relationships
- Strong skills in multitasking, communications, negotiation, organization, and teamwork
- Ability to build relationships, manage and influence stakeholders